Request an Estimate

BlueMAC

MAC readers represent the very latest advances in the world of traffic data collection and monitoring, and BlueMAC is the most comprehensive data collection device and software suite utilizing this technology. Featuring industrial grade hardware and cutting-edge software, no other MAC reader system is as precise or user-friendly as the BlueMAC. By collecting and time-stamping anonymous MAC addresses from passing vehicles and wireless devices and then matching these addresses across a network of devices, BlueMAC is able to provide travel times, average speeds, origin-destination, and more. Data is accessible in real-time through the cloud and rendered into customizable, user-friendly reports by BlueMAC's high-end software. Quality Counts offers both temporary studies and the sale of BlueMAC devices for permanent installations.
Travel Time

Travel Time


Capable of capturing sample sizes of 35% or better, BlueMAC provides a cost-effective method for accurately collecting hundreds or thousands of travel time data points in a single day.

Origin-Destination

Origin-Destination


Capable of detecting round trips and producing path-of-travel information, BlueMAC provides the most robust and cost effective origin-destination data on the market.

Real Time Access

Real Time Access


Each BlueMAC device is fitted with a cellular connection and on-board memory, safely backing up your data before uploading it to our server, for viewing of your data in real-time.

Truth in Data

Truth in Data


Unlike other MAC reader systems that only present data in a derivative line, BlueMAC makes all raw data points visible, accessible, and filterable, on our website and in CSV format, allowing you to decide what data is relevant to your study.

Privacy

Privacy


To ensure data is never associated with an individual, the BlueMAC device automatically truncates MAC addresses before recording them, maintaining upward of 99% accuracy in its matches, while simultaneously maintaining the privacy of road users.